Vdopia’s report: Mobile devices were a key factor for fans during the World Cup

Vdopia studied mobile device impact on user interaction during the FIFA World Cup 2014. The results made something clear: mobile devices are very used by the fans of this sports event, often along with their TVs while watching the games.Other facts found by the research state that 40% of Americans watch the games on TV while using their mobile phones. Likewise, 1.7 million American viewers watched the USA vs. Germany using the WatchESPN smartphone app.The study also revealed that 67% of Americans were willing to pay for World Cup video contents for their smartphones. This figure does not seem surprising when considering that USA was the number one country in FIFA World Cup Brazil 2014 app downloads, with over 5.3 million downloads.”To this you may add the number of people who commented on the games via social media on their mobile devices, the fans who took pictures with their smartphones and those who used apps to watch the games, which results in a huge figure”, said Saurabh Bhatia, Co-founder and Business Head of Vdopia.”It is hard to imagine a world event in the future without mobile devices being a key factor. Smart marketers should take advantage of the opportunities this offers,” he summed up.